Hero Honda joins IPL as co-sponsor

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New Delhi, 23 Feb, 2008 : The two-wheeler manufacturer company Hero Honda Motors has signed Indian Premier League or IPL as its first co-sponsor. Indian cricketers Virendra Sehwag, Irfan Pathan, Suresh Raina are brand ambassadors for Hero Honda. Real estate major DLF has the title sponsorship rights for IPL for an amount of Rs 200 crore across five years or Rs 40 crore annually.

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