King Khan the true brand ambassador
New Delhi, October 30, 2008 : When Shah Rukh Khan tells you that he invests his money in ICICI bank, you would like to believe him. And most people do. So it was not surprising when the bank roped in their brand ambassador to save their faces in a crisis. With rumours floating that ICICI bank is on the verge of a financial collapse, their stock value began to drop drastically and investors began pulling out their money to prepare for a bailout. That's when King Khan stepped in.